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In my search to find information about hip hop audiences & demographics, I came up short in finding much. What I did find is that about 2/3's of the audience is within the age range of 18 - 34, and the other third is made up of under 18's and relatively few over 35's. Hip hop appeals to mainly the male gender, although there are females that listen to hip hop, just an extreme minority. The ethnic groups that listen to hip hop come in three main groups; white people, black people and Hispanic people, leaning heavily to the black and Hispanic communities as rap is hugely influenced by African-American and Hispanic-America culture.
The hip hop genre falls short when it comes to sales statistics, as most of the demographic are either students or unemployed. This leads me to believe that the demographic is more disposed to listen to their favourite hip hop on the radio or stream online for free, which hits my market as I will be allowing fans to stream the album online for free.
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The hip hop genre falls short when it comes to sales statistics, as most of the demographic are either students or unemployed. This leads me to believe that the demographic is more disposed to listen to their favourite hip hop on the radio or stream online for free, which hits my market as I will be allowing fans to stream the album online for free.
(1)